Nutty History

Branded as one of the best

Branded as one of the best

Nutty Group are probably the world’s largest company in its sector, and are fast becoming one of the first global brand names of the 21st Century.

Products

At Nutty Group , we believe we offer the public some of the best products in the world at the most affordable prices. We have designed for us our own complete range of vehicle car care products, tools, equipment, roadside products and vehicle accessories, all of which are made to the highest of standards and specifications. All our car care cleaning products are made to BS 9001 standards, most of the items we have had manufactured for us are made by British companies, helping to support the local economy. This is why we are bringing to your door some of the finest products in the world and you know you have the quality and backing of an international company with almost 20 years experience in the car care products profession.

We take note of every small detail

We believe in making a difference. In our customers’ eyes, Nutty Group stands for Value for money, Quality, Innovation, Fun, Friendly and a Sense of Competitive challenge. They expect extraordinary things from us, a fact which puts us in a unique position of trust and strength, but which also gives us a responsibility not to disappoint. Being so well known means we no longer need to make promises, but we do. More importantly, we keep them!

Always the same

All new ventures we start, we base on hard research and analysis. Typically, we review the industry and put ourselves in the customer’s shoes to see what could make it better. We ask fundamental questions; is this an opportunity for restructuring a market and creating competitive advantages? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the Nutty Group brand? Can we add Value? Will it interact with our other businesses? Is there an appropriate trade-off between risk and reward?

A new moral every time

We always look for opportunities where we can offer something better, fresher and more valuable, and we seize them. We often move into areas where the customer has traditionally received a poor deal, and where the competition is complacent. And with our growing world wide awareness we also look to deliver ‘old’ products and services in new ways. We’re proactive and quick to act, often leaving bigger and more cumbersome organisations in our wake.

Our name is for challenging tradition

When a Nutty Group company is up and running, several factors contribute to making it a success. The power of the Nutty Group name; the personal reputation of the Directors, Staff and the Directors family; Our unrivalled network of friends; Contacts and partners; The Nutty Group management style; The way talent is empowered to flourish within the group. To some traditionalists, these may not seem hard-headed enough. To them, the fact that Nutty Group has minimal management layers, no bureaucracy, a tiny board and no massive global HQ is an anathema.

An established pattern for success

Our companies are like a family network rather than a hierarchy. They are empowered to run their own affairs, yet other companies help one another, and solutions to problems come from all kinds of sources. In a sense we are a small community, with shared ideas, success, values, interests and goals. The proof of our success is real and tangible. Exploring the activities of our companies demonstrates that success, and that it’s not about having a strong business promise, it’s about keeping them!